Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today has offices spread across 7 cities in India with an employee strength of over 800 people and markets 140 comprehensive range of sophisticated and contemporary digital imaging products in the country. These include digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub photo printers and multi media projectors semiconductors, card printers & cable ID printers. .
Canon has pioneered Five technology ‘imaging’ engines viz: Optical Engine, Electrophotography, Bubble Jet, Semiconductors and Display which drives Canon’s cutting-edge technology products. With over 1100 registered patented technologies in Digital Cameras, 2300 in inkjet printers, 5600 in multifunctional printers and more than 200 in scanners, Canon has emerged as one of the leading technology innovators in the digital imaging space worldwide.
In 2009 Canon has been ranked amongst top 10 employers in India in the Business Today ‘Best Companies To Work For In India’ survey. This ranking was given on the basis of a process that involved an understanding of the HR systems of companies, a survey of their employees, and a survey of their external stakeholders such as B-schools, placement firms, and alumni. It was undertaken by Mercer Human Resource Consulting.
Canon takes pride in not only bringing quality products to the market; but also contributes to minimising environmental burden through effective application of environmental technologies. Canon focuses on the development of resource conserving products that are smaller, lighter and easy to recycle. In India, Canon takes responsibility to dispose off end of life Canon products and other e-waste by sending such waste to government approved recycling agency.
Today, Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001. In 2006, the company was certified for its "Strong commitment to excel" at the CII-EXIM Business Excellence Award. Over the last 12 years of its India growth story, Canon’s comprehensive range of the latest digital imaging products supported by a trained sales force across the country has emerged as its key differentiator.
Canon also holds the prestigious ISO/CD Certification for Validation Printing for its market leading imagePRESS printer line. The new validation certification provides customers with a competitive quality advantage, giving customers near contract quality print proofs and allowing them to measure digital prints against lithographic offset printing quality. Canon’s imagePRESS range is synonymous with quality output and the standard can now present its customers with a certified, reliable and a stable system to achieve colour critical proofing.
Canon has around 380 primary channel partners 13 National Retail Chain partners, 6 Level IV Master Service Centres, over 100 authorized service centers,over 4000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. Canon products are available in over 400 towns in India. Overall, Canon’s presence will increase to 5000 outlets by December 2009. By end of 2009, Canon has acquired a customer base of over 30 lac customers in India.
As part of the company’s promise to enhance digital experience for consumers, Canon Image Lounge was launched in 2008 in Gurgaon , Mumbai and Bangalore for customers to get a touch and feel of Canon products. The lounges provide a comprehensive display of Canon’s vast range of offerings and display over 101 consumer imaging products for consumers to simply look, feel and experience without the compulsion on buying. Special photography workshops and other customer engagement programmes are being held in these lounges. Canon has three Business Solutions Lounge for B2B customers in Gurgaon , Mumbai and Bangalore showcasing business applications alongwith seminar rooms for business workshops.
Marketing highlights for 2009:
Canon India closed at revenues of Rs. 850 crore in 2009, with 27 per cent growth over 2008
- Canon emerged as the No. 1 in scanner category with 49% market share.
- Canon is now a market leader in the laser printer segment as well with 41% market share.
- Canon India further consolidated its market presence in India with a market leadership in DSLR category with 54% share, Photo printer category with 60% share, SLR category and 31% in copier MFD category.
- Canon launched the “Press photographers” photo contest across Delhi, Mumbai, Chennai and Kolkata. Over 300 media photographers participated in the same.
- Canon organized 55 photography workshops training 70,000 people across 55 cities.
- Canon’s Original Ink Centres touched 500 outlets across the country.
General Highlights 2009
- Canon made a pioneering move in the printing industry with the launch of ISO certified standard of printing ‘images per minute’ ‘ipm’. Canon launched 24 new printing and imaging products at the same event and also announced its foray into the surveillance business.
- Canon introduced 23 New ‘Smart’ Cameras & Camcorders with Latest Technology .
- Canon organized a 15 day workshop on photography especially for the young photography enthusiasts during the summer vacations in leading schools of Gurgaon
- Canon launched the ‘I can with Canon’ campaign that rides the theme of empowerment to a Canon customer
Awards and Recognitions in 2009
The list of product awards received in 2009 are as follows:
- Digital Camera – 21
- Digital SLR – 9
- Canon Lenses – 5
- Living Digital recommended- Lide 100
- Best Buy Digit- PIXMA iP 1980
Apart from this Canon stood at 87th rank in the Powerbrands survey of top 100 brands in India. Mr. Alok Bharadwaj was also felicitated with the ‘Pride of the Industry’ award alongwith the award for the second most influential person in photography. He was also felicitate with the award of the Best CMO this year by the CMO council. Canon was also featured in the Digit- Icons of Trust survey wherein Canon ranked No 1 in Digital Cameras and No 2 in Printers. The latest survey by 4Ps also pronounced Canon as one amongst the 100 Most Valuable Brands with a rank of 87.
