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Corporate Social Responsibility(CSR) |
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Corporate Social Responsibility
Corporate Philosophy behind Corporate Social Responsibility
Successful global businesses have the power to make a real difference. Economic performance and social responsibility can go hand in hand, when there is a genuine consideration of our impact on the communities and the environment in which we live and work. True global companies must foster good relations with customers, communities in which they operate, nation and bear the responsibility of the impact their activities have on environment and society.
At Canon, we view Corporate Social Responsibility (CSR) as a true effort to influence society in a manner that earns the trust and respect of stakeholders and society. This belief in positive behavior has been embedded in the way we work for decades since introduction of our corporate philosophy of Kyosei. A concise definition of Kyosei is "Living and working together for the common good". Our definition of Kyosie is broader, "All people, regardless of race, religion or culture, harmoniously living and working together into the future".
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iCare Project
Together, we can make a difference
For a corporate to be socially responsible and making its CSR activities as effective and sustained, employees are encouraged to give it back to the society and demonstrate responsible behaviors to address social issues
iCare Project for Canon demonstrates commitment towards two causes:
- Encouraging employees who wants to demonstrate that they care for our society, by associating with causes which are close to their heart.
- Eye Care, taking care of the gift of vision that we are blessed with.
More about iCare Project
Canon launched its core CSR project in the area of eye care prevention and rehabilitation of visually challenged in the year 2008.
 Our official partners in this cause is Venu Eye Institute and Research Center
The genesis of Venu Charitable Society (VCS) was laid down in 1980 with a humble beginning in the form of informal, community need-driven eye care initiative. Venu soon became a pioneer in eye care and low vision interventions to the underprivileged. This done through a robust three-tier eye care delivery network which is one of the largest in the country. The three tier includes:
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Super specialized hospital, The & Research Centre.
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Five secondary satellite hospitals located in peri -urban and rural settings which further spread out to over two dozen mobile eye care clinics.
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Vision centres and smaller clinics run at the primary grass-root level.
Venu has reached out into various rural and underprivileged areas and performed where literally no eye care service provider exists. We also associated with Sankara Eye Institute and Art of Living Foundation to take our cause further towards South India.
Prevention, as first step
To prevent blindness, one of the primary task is creating awareness and diagnosis. This is followed by treatment and rehabilitation. In partnership with Venu, screening camps are organized continuously especially focusing on children.
2008 Efforts towards Preventive eye care
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In partnership with Venu, 11220 children were screened in 31 schools. In the process glasses were provided and prescribed to 491 children, 11 children diagnosed with cataract and those who needed financial assistance were sponsored for surgery.
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In partnership with Sankara Eye Institute, we conducted eye screening camp at Art of Living Foundation covering 552 children of which 16 were given post screening assistance.
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Canon also contributed financially and as a team towards this cause by participating in Half Marathon 2008 in Delhi and Hyderabad. Canon Enthusiasts ran along with their spouses and lots of enthusiasm, cheers and claps by the onlookers and celebrities who came to cheer the marathon runners.
2009 Efforts towards Preventive eye care
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In Q1 2009, we conducted 79 camps, screening 11477 patients.
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Canon staff volunteered to organize these camps and also educate children on how to take care of the gift of vision that they have. Canon volunteers can take official time off from their work to be a part of this noble cause
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In-house education campaign to educate staff on prevention of eye diseases was initiated by CSR Team.
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Humanitarian Aid and Disaster Relief
We can’t prevent, but we can mend.
With that belief, Canon and our staff have often joined hands to raise funds and help those who are in desperate need, following humanitarian crises and disasters. Employees contributed one day pay to raise funds during Kargil War (1999), Orissa Cyclone (2000), Earthquake in Bhuj (2001), Tsunami (2004) and Floods in Bihar (2008).
In 2008, when visuals from flood ravaged Bihar haunted and made people wonder if they could help, CSR Team aligned with Caritas, a non profit organization who were assigned the role of rehabilitating 50,000 families by the Government of India. Just one call from the staff was enough to raise huge funds by people contributing their one day pay of more towards rescue and rehabilitation of victims. |
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Art, Culture and Sports
Encouraging young in diverse community support activities to address social issues
Canon India formed partnerships which encourages youth, tomorrow’s leaders to get engaged in local community activities which support noble social causes.
Young staff from Canon formed a Cricket Team to participate in CRY Cadence Cup over the past many years. Participation in this sporting event is a way for supporting welfare of under privileged children associated with the organization CRY.
Enthusiasts from Canon also participated in the Table Tennis and Badminton Tournaments organized by non profit organization working towards a cause close to the heart of participants.
Since 2006, staff from Canon along with spouses have participated in Marathon Run sponsoring a cause. In 2006, we stood fpr "Seeing is Believing" initiative for restoring vision for the blind, in 2007 joined hands with CRY for the Girl Child., and in 2008 for Concern India for supporting eye care |
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Education and Science
Encouraging the pursuit of learning
While the world saw and applauded the Oscar winning movie, The Slumdog Millionaire, not many give a serious thought to uplift the children on street who dream of opportunities and grab them when offered. Swayya India works with street children and provide them with various opportunities to look at life from different angles. One such opportunity exploration led to Canon donating cameras to children who captured the reality of their lives. These photos were exhibited in Canon Image Lounge and gave them a new platform.
There are few in this world who are fearless and selfless to risk their lives to save lives of others. Every year, children who have risked their lives to save others are rewarded by Government of India on Republic Day where they are felicitated by the Prime Minister of India. Canon salutes such acts of bravery and appreciates them in a formal ceremony where they are felicitated, given Canon cameras as a token of appreciation and momento along with gift of vision by eye screening camp led by our CEO Kensaku Konishi. Some of them are rewarded posthumously with their parents attending the ceremony on their behalf. |
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Local Communities
Beyond funds with our neighbors and partners
Since 2005, every year blood donation camps are organized by Canon India in association with Indian Red Cross Society. Its not just Canon staff who donate blood, but also encourage and call upon corporate from neighborhood, partners and vendors to join hands.
Families of Canon Staff also get sensitized towards Canon’s commitment towards society. Every year on Canon Family day event, organizations like WWF, SMILE and Helpage India put up their stalls for education and promotion of the associated causes.
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Social Welfare
Supporting differently abled
Canon India co-sponsored a piano concert ‘Darkness to Light’ organised by National Association for the Blind (NAB). Talented visually impaired children of NAB joined hands in a piano concert of with Utsav Lal, India's youngest Concert pianist. Canon employees attended the concert to encourage the talented children.
Cansupport, an organization working with cancer patients, prevention and treatment associated print calendars which are purchased by employees and also for our customers and partners.
Association with Helpage India by way of donation of Canon Fax machine, purchasing Diwali cards and in-house sale of Helpage products demonstrated our concern for the aged
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Conservation of the Environment
Reduce, Reuse and Recycle
Our defined environmental strategy focuses on three core objectives- elimination of hazardous substances, resource conservation and energy conservation.
ISO 14001: 2004 Compliance
We are one of the few companies with global certification for ISO 14001: 2004 with yearly audits being conducted externally and internally
RoHS Compliance
Non-Usage of listed hazardous substances in Canon products and those procured through vendors for external or internal use
e-Waste
Canon India has tied up with external vendors for managing e-waste including cartridges.Canon India donates computers to organizations like Deepalaya , Pragati and MAIT to promote re-use and education of underprivileged children
Energy and Resource Conservation
Various steps are taken and reviewed monthly by canon management to watch for trends in consumption of electricity, paper, and water. Energy conservation initiatives included participating in Earth Hour, changing desktop configurations and extensive internal education exercises. Canon India also undertook sophisticated measures like implementation of uniflow software solution to reduce paper usage. For more information on recycling, green procurement and other environmental conservation initiatives click
We understand that responsible corporate behavior needs to be sustained and developed over time to help future generation also. We continually look for ways to improve our performance in addressing social issues as a way of fulfilling our responsibility of being a good corporate citizen.
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